You want to stay true to yourself in fashion, particularly when it comes to your colors. But sometimes you just gotta break—or temporarily bend—the rules a bit. Here’s an example. Many years ago a woman I know had an important business meeting with a group of potential investors for a TV series she was pitching. They were known to be extremely hard bargainers, notoriously sexist and profoundly stingy. She found out ahead of time that everyone in their executive office, particularly during negotiations, dressed in white. It set their ‘tone’ as being members of a lofty pantheon of power and authority. She wore white that day. She got the sale. (Hopefully she was wearing her version of white…) Knowing the culture of your potential client/employer or partner is an important part of establishing equal footing with and gaining respect from them. In the above example, the power of color was a significant subliminal component that helped make a positive first impression. [. . .]