Andrea Pflaumer, Author at Shopping for the Real You

About Andrea Pflaumer

Author of Shopping for the Real You, Andrea Pflaumer, is a non-fiction writer in the San Francisco Bay Area and host of the video series, Vital, Vivacious, and Visible after 50. She has written extensively about fashion for local and national publications and is a regular contributor to the Huffington Post, Better After 50, Sixty and Me, She Savvy, and Prime Women. Her free ten-lesson course, A Lazy Person's Guide to the Perfect Wardrobe, is available on Highbrow.com.

The Difficult Story Behind Choose Color First

**First the looooong history…**

If you’ve been following my color course journey you know that ten years ago I met with my color analyst, John Kitchener, Director of Personal Style Counselors, to discuss the possibility of creating a book together about color analysis. The idea was to de-mystify the process and give readers the tools to understand how to have more ownership of their own coloring and their color palette, and get clear on how to use their colors. John was extremely enthusiastic…at the time. Click to read more >

Andrea Pflaumer2026-06-26T17:59:04-07:00

The Shift From Classic to Softer Fashion

For the past several years we’ve been seeing a lot of Classic style in fashion. It has been an emphasis on "old money" looks and combinations that are mostly neutral colors and that have tailored elements. It’s not that those are going out of fashion anytime soon. If you have a lot of Classic in your style blend they likely make up the bulk of your wardrobe. But for everyone who has felt that the romance of dressing up had died, take heart. Feminine elements are back. And even those without a lot of Romantic, Youthful or Angelic in their personal style (that would be me...) will have fun looking at these for inspiration. Click to read more >

Andrea Pflaumer2026-06-17T19:51:47-07:00

Creating a Colorful wardrobe…and a Colorful Life

Big news! I have FINALLY finished my color course! This week I’m recording the voiceover and will then upload it to my Teachable platform. I’ll let you know immediately when it’s available, and as always, I’ll be sending you a code for a HUGE discount as one of my loyal readers. Thinking about color so deeply for so many years had a major impact on my life. I became even more selective about how I use it in my wardrobe. It also made me notice and evaluate everything in my home from the perspective of color. [...] Click to read more > >

Andrea Pflaumer2026-04-20T22:46:09-07:00

Rose Marie Swift

About 13 years ago I saw an interview with Rose Marie Swift, a makeup artist who worked with many of the most famous names in the fashion industry. She was compelling and beautiful, but her story was what grabbed me. Click to read more >

Andrea Pflaumer2026-03-08T15:00:14-07:00

Living la vida – Romantic!

Yes, this is a photo of tango dancers. And you're likely going to wonder how what I say next has anything whatsoever to do with this image. Stick with me here. I'll tie it together quickly. Click to read more >