Andrea Pflaumer, Author at Shopping for the Real You

About Andrea Pflaumer

Author of Shopping for the Real You, Andrea Pflaumer, is a non-fiction writer in the San Francisco Bay Area and host of the video series, Vital, Vivacious, and Visible after 50. She has written extensively about fashion for local and national publications and is a regular contributor to the Huffington Post, Better After 50, Sixty and Me, She Savvy, and Prime Women. Her free ten-lesson course, A Lazy Person's Guide to the Perfect Wardrobe, is available on Highbrow.com.

Atypical Colors for Fall 2026

Courtesy of Vogue

We get used to seeing certain colors for the cooler winter months in the Northern Hemisphere: black, dark brown, olive, rust for the cooler autumn days, bright clear reds, emerald greens, and royal blues around the holidays. But this year those colors are taking a back seat. And frankly, I love it. What we're seeing is wildly creative. It is color inclusive. And it inspires women to think outside the color “box” that often is associated with each season. Click to read more >

Andrea Pflaumer2026-10-29T12:49:27-07:00

How to Wear Your Neutrals

Recognizing the best neutrals for your skin undertone and other color markers, and learning how to use them, is a smart part of creating and curating a flattering and wearable wardrobe. So let’s explore some fundamentals of wearing neutrals effectively. Click to read more >

Andrea Pflaumer2026-10-07T22:48:18-07:00

Shortly after we lost this icon of American culture, I received an inquiry from a reader who wanted to know what Dolly’s style essences were. In some sense, it really doesn’t matter. That's because Dolly Parton created an entirely new version of herself, Dolly 2.0.

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Andrea Pflaumer2026-08-30T16:18:59-07:00

My Colors: What I’m Wearing Now

In April I promised to share the colors I am wearing these days. (With the launch of Choose Color First everything got delayed.) Now, this week at Costco they had (deep breath) Halloween merchandise! And Christmas ribbon!!! But dang it, it's only early August! And since our hottest months here in the Bay Area are August through October I'm still living in summer clothes. So here, finally, are some photos showing how I wear my palette colors in warmer weather clothes, and the “why” of each one. Click to read more >

Andrea Pflaumer2026-08-05T22:46:30-07:00

**First the looooong history…**

If you’ve been following my color course journey you know that ten years ago I met with my color analyst, John Kitchener, Director of Personal Style Counselors, to discuss the possibility of creating a book together about color analysis. The idea was to de-mystify the process and give readers the tools to understand how to have more ownership of their own coloring and their color palette, and get clear on how to use their colors. John was extremely enthusiastic…at the time. Click to read more >

Andrea Pflaumer2026-06-26T17:59:04-07:00