Fashion Style Archives - Shopping for the Real You

How Personal Style is Determined

I get asked about this constantly. It's the basis of a course I’m working on that will go deep into the fundamentals of style essences. But I have noticed something increasingly obvious lately. Style is determined by more than just our facial features, our height, and the shape of our bodies. There is an energetic quality we express that sometimes just isn’t obvious from external indicators. Click to read more >

Andrea Pflaumer2025-04-09T13:36:55-07:00

Iris Apfel: What Made Her So Famous?

Iris Apfel Amazon Print

You may have heard that Iris Apfel, the self-described “geriatric starlet,” died earlier this year at the age of 102. Many of us learned about her only fairly recently through her most recent incarnation because she broke so many barriers about what constitutes fashion and who is “allowed” to represent it. But despite all the media hoopla about a 90+ year-old being an overnight sensation, her style roots, and the range of her influence over several decades, ran very deep. Click to read more >

Andrea Pflaumer2024-06-12T11:20:40-07:00

How to “Cheat” on Your Style

Photo by Anna Shvets on Unsplash

I know and love my style. It’s comfortable, familiar, I trust it, and it suits me well, as every good relationship should. But that doesn’t mean that periodically I’m not wooed by a new trend [...]

Andrea Pflaumer2022-10-06T16:28:33-07:00

How to “En-light-en” Your Closet

Photo by Sigmund on Unsplash

Packing for a trip, or for a vacation is always a challenge, but it’s a happy one. It lets us fantasize about the beautiful scenery we will encounter, imagine the relaxing, carefree days ahead, the delicious food, the people we might meet, and the wonderful places we will explore. [...]

Andrea Pflaumer2022-06-13T08:26:45-07:00

Where Are You Going? How do You Want to be Seen?

[This is an article I wrote, originally posted in Honey Good in February. I wanted to share it with all of you because it is pertinent now, and always.] That’s the question that Joan Songer, founder of Personal Style Counselors, always asked her clients, as a starting point. It’s a great question. And it’s one we subconsciously ask ourselves every time we get dressed. [...]

Andrea Pflaumer2022-03-07T12:43:27-08:00