Hello Fashionistas,
I recently met fashion designer, Sudnya Shroff, at her Silicon Valley studio.
Sudnya is a force of nature! Born in India, where she studied Electrical Engineering, she did graduate work in Iowa, worked for Intel for 10 years, and had three great kids. But her “internal restlessness” drew her away from the world of tech to devote herself to the world of art. Her large, exuberant, colorful canvases line the walls of her spectacular home.
Two great designers
And now, she has teamed up with Josephine Tchang, San Francisco fashion designer of Purplemaroon, to translate those paintings into fashion. I was like a kid in a candy store trying on these fabulous clothes. Since I had access to the entire collection I didn’t get a store buyers “edit.” 
The construction is spectacular, I might even go so far as to say, couture-like. The attached ties on her dresses, allow you to change the garment’s shape and line, making it work for almost any woman’s body.
What I bought
Here (above and to the right) is the divinely soft silk skirt and the top I purchased. I wore the top worn both front and backwards. Although the skirt has more saturated colors than I typically wear, I made the exception because it was just so beautiful. The green top is exactly in my color palette.
I also bought a pair of Josephine’s Purplemaroon “Hologram” print pants, (on the left) which might be the most comfortable pants I have ever worn. And I’m buying one of her delightful tee-shirts shown on the right. (It’s being made for me as we speak.)
I’m smitten.
They make very limited editions of their pieces, primarily via pre-orders. This link is to the fall collection. If you’re interested I think they might have some of that inventory available. They are just joyous.
I’m going to feature more fashions for you when I find things I feel live up to this standard. They set a high bar!
Andrea’s books and new video series:
