Personal style, taught by an author and stylist

Become your own stylist. Dress for your body, your coloring, and the real you.

Andrea Pflaumer's courses and books teach you to find your colors, understand your shape, and build a wardrobe that finally feels like you, at any age.

Andrea Pflaumer, author and personal style educator
Andrea Pflaumer Author of Shopping for the Real You
"The best book to help you understand how to dress your body and how to express the true spirit of who you are."
— Marci Shimoff, NYTimes best-selling author of Happy for No Reason
331 Students enrolled in
the Fashion Perfection Series
13+ Years teaching style
and color

The Fashion Perfection Series

Online style courses you can take at your own pace

Start with your colors, then learn the shapes, fabrics and details that suit you. No more guesswork, no more closet full of mistakes.

Choose Color First course by Andrea Pflaumer
Start here

Choose Color First

Learn why color changes how you feel and how you're seen, then find the shades that work best for you.

  • Map your natural coloring to one of four seasonal archetypes
  • Understand the science of color analysis and color psychology
  • Build a personal palette, starting from colors you already love
  • Includes a workbook to map out your own palette
Discovering Your Inner Style course by Andrea Pflaumer
Go deeper

Discovering Your Inner Style

Recognize what makes your style yours, instead of squeezing into a category that fits somebody else.

  • Recognize the elements of your personal fashion signature
  • See how your coloring shapes the styles that suit you
  • Move beyond one-size-fits-somebody style categories

Want both? Get The Style Foundation Bundle

Free preview from the book

Which of the seven style archetypes is you?

Dramatic, Natural, High Spirited, Classic, Romantic, Youthful, Angelic. Most of us are a blend of two or three, and knowing yours explains why some clothes feel right and others never quite do.

  • A page on each archetype: how it shows up, and what suits it
  • The fabrics, shapes and details to look for, and what to skip
  • The common blends, from Bohemian to Avant-garde

Free, 11 pages. Plus Andrea's shopping and style tips in your inbox. Unsubscribe anytime.

The PDF lands in your inbox in a minute or two.

Books by Andrea

Read the books behind the method

All books & reviews →
Shopping for the Real You by Andrea Pflaumer

Shopping for the Real You

The book that teaches you to become your own stylist, with the charts, questionnaires and illustrations that make the process foolproof.

Get the book →
She's Got Good Jeans by Andrea Pflaumer

She’s Got Good Jeans

Solves the chore of jeans shopping, with more than 300 links to styles that suit your body and your budget.

Get the ebook →
SELF-CARE by Andrea Pflaumer

SELF-CARE

Thirty life lessons from happy, healthy, successful women on wellness, money, and the way they live day to day.

Get the book →

From the blog

Latest style notes

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How to Wear Your Neutrals

By |October 7th, 2026|

Recognizing the best neutrals for your skin undertone and other color markers, and learning how to use them, is a smart part of creating and curating a flattering and wearable wardrobe. So let’s explore some fundamentals of wearing neutrals effectively. Click to read more >

Dolly Parton’s Style

By |August 29th, 2026|

Shortly after we lost this icon of American culture, I received an inquiry from a reader who wanted to know what Dolly’s style essences were. In some sense, it really doesn’t matter. That's because Dolly Parton created an entirely new version of herself, Dolly 2.0.

My Colors: What I’m Wearing Now

By |August 3rd, 2026|

In April I promised to share the colors I am wearing these days. (With the launch of Choose Color First everything got delayed.) Now, this week at Costco they had (deep breath) Halloween merchandise! And Christmas ribbon!!! But dang it, it's only early August! And since our hottest months here in the Bay Area are August through October I'm still living in summer clothes. So here, finally, are some photos showing how I wear my palette colors in warmer weather clothes, and the “why” of each one. Click to read more >

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