Style Archives - Shopping for the Real You

The Shift From Classic to Softer Fashion

For the past several years we’ve been seeing a lot of Classic style in fashion. It has been an emphasis on "old money" looks and combinations that are mostly neutral colors and that have tailored elements. It’s not that those are going out of fashion anytime soon. If you have a lot of Classic in your style blend they likely make up the bulk of your wardrobe. But for everyone who has felt that the romance of dressing up had died, take heart. Feminine elements are back. And even those without a lot of Romantic, Youthful or Angelic in their personal style (that would be me...) will have fun looking at these for inspiration. Click to read more >

Andrea Pflaumer2026-06-17T19:51:47-07:00

How Personal Style is Determined

I get asked about this constantly. It's the basis of a course I’m working on that will go deep into the fundamentals of style essences. But I have noticed something increasingly obvious lately. Style is determined by more than just our facial features, our height, and the shape of our bodies. There is an energetic quality we express that sometimes just isn’t obvious from external indicators. Click to read more >

Andrea Pflaumer2025-04-09T13:36:55-07:00

Iris Apfel: What Made Her So Famous?

Iris Apfel Amazon Print

You may have heard that Iris Apfel, the self-described “geriatric starlet,” died earlier this year at the age of 102. Many of us learned about her only fairly recently through her most recent incarnation because she broke so many barriers about what constitutes fashion and who is “allowed” to represent it. But despite all the media hoopla about a 90+ year-old being an overnight sensation, her style roots, and the range of her influence over several decades, ran very deep. Click to read more >

Andrea Pflaumer2024-06-12T11:20:40-07:00

Blazers and How to Wear Them

AQUA x Maeve Reilly Tweed Double Breasted Blazer
$128

The one garment that can elevate an outfit or that will save a blah one, is the right blazer or jacket. It can add polish and sophistication. It can dress an outfit up or down. It can hide the spaghetti stains on the blouse you forgot to wash! Click to read more >

Andrea Pflaumer2024-04-19T13:33:02-07:00

Where Are You Going? How do You Want to be Seen?

[This is an article I wrote, originally posted in Honey Good in February. I wanted to share it with all of you because it is pertinent now, and always.] That’s the question that Joan Songer, founder of Personal Style Counselors, always asked her clients, as a starting point. It’s a great question. And it’s one we subconsciously ask ourselves every time we get dressed. [...]

Andrea Pflaumer2022-03-07T12:43:27-08:00