color analysis Archives - Shopping for the Real You

The Difficult Story Behind Choose Color First

**First the looooong history…**

If you’ve been following my color course journey you know that ten years ago I met with my color analyst, John Kitchener, Director of Personal Style Counselors, to discuss the possibility of creating a book together about color analysis. The idea was to de-mystify the process and give readers the tools to understand how to have more ownership of their own coloring and their color palette, and get clear on how to use their colors. John was extremely enthusiastic…at the time. Click to read more >

Andrea Pflaumer2026-06-26T17:59:04-07:00

Creating a Colorful wardrobe…and a Colorful Life

Big news! I have FINALLY finished my color course! This week I’m recording the voiceover and will then upload it to my Teachable platform. I’ll let you know immediately when it’s available, and as always, I’ll be sending you a code for a HUGE discount as one of my loyal readers. Thinking about color so deeply for so many years had a major impact on my life. I became even more selective about how I use it in my wardrobe. It also made me notice and evaluate everything in my home from the perspective of color. [...] Click to read more > >

Andrea Pflaumer2026-04-20T22:46:09-07:00

Iris Apfel: What Made Her So Famous?

Iris Apfel Amazon Print

You may have heard that Iris Apfel, the self-described “geriatric starlet,” died earlier this year at the age of 102. Many of us learned about her only fairly recently through her most recent incarnation because she broke so many barriers about what constitutes fashion and who is “allowed” to represent it. But despite all the media hoopla about a 90+ year-old being an overnight sensation, her style roots, and the range of her influence over several decades, ran very deep. Click to read more >

Andrea Pflaumer2024-06-12T11:20:40-07:00

Pantone’s Color of the Year: Viva Magenta

Marc Jacobs bag on Amazon

Every January Pantone announces a “Color of the Year.” This year it’s called Viva Magenta. That means you will expect to see it in advertising, home furnishings, and fashion. The color swatch you see on the left here was pulled directly from the Pantone site. Now, if you do a further search on the very same Pantone website and click on the “2023 Color of the Year” the first image you see is this one. (Below) [...]

Andrea Pflaumer2023-01-25T12:47:10-08:00